The Elements of a kick-ass One-Sheet for Film or TV Submissions.
What is a one sheet? In the entertainment industry, a one-sheet or one sheet is a single document that summarizes a product for publicity and sales.
This is how you write for and organise a kick ass One-Sheet
Based on an A4 front and Back One-Sheet Design
On the Front
Think of the front of your one sheet as a blockbuster movie poster.
“A picture is worth a thousand words”. Make it full of intrigue, action, suspense, drama, depth etc. The genre of your submission should be instantly recognisable by use of the “hero” images content, color and style. A great One-sheet image will help your submission stand out from the crowd. Couple the image with a stand out ‘catchy’ title, A ‘hook’ tagline or logline and an easily digestible quick view of what it is and whose it is. A great One-sheet front should leave the audience wanting to read more.
- Tagline (optional)
- Logline: 1-2 line (key pitch)
- Duration and number of episodes: Feature, 2 x 2hr, 6 x 1/ 2hrs
- Contact information: writer, director, producer, awards, credits, website, logo
On the Back
Continue the look and feel of the ‘hero’ image on the front whilst going into a greater depth of the storyline, since you’ve now captured the interest of the viewer. Still, be short and concise (less is more), continue the ‘punch’ of the front while giving the key information such as a longer synopsis, TV series breakdown, genre, intended audience, intended network and how the interested party can get in contact with you.
- Genre (drama, comedy, sitcom, thriller etc)
- Synopsis: (eg: 70-150 words)
- Suggested time slot for TV
- Intended broadcast network
- Intended audience demographic
- For TV: short breakdown of episodes
- Contact information: name, address, email, phone number,
web site, logo